How to Choose the Right Frame for Your Print

The prints do most of the work, but the frames decide how they actually read on the wall. The same piece in a slim black frame versus a warm oak one can feel like two completely different rooms.
Here's how to actually choose, rather than defaulting to whatever's on offer.
Match the Frame to the Print's Tone, or the Room
The instinct is usually to match the frame to the walls or the furniture, which is an excellent approach. You can use the frames to continue the room's theme, by matching the frame colour to the room's accent colours. Matching the frame colour to your walls, give the frames a more blended feel, allowing the prints to pop more. Whereas matching the frames to your rooms accent colour gives a more modern and consistent theme throughout the space.
Another way to go is to match the frame to the print itself. A soft, warm-toned botanical print tends to sit best in a light oak or natural wood frame — it extends the warmth rather than cutting across it. A bolder abstract or high-contrast line piece often looks sharper in black, which gives it a clean edge instead of blending into a busy wall.
Gold Frames Are Not Just for "Fancy" Rooms
Gold gets pigeonholed as glam or maximalist, but a slim, understated gold frame on a neutral abstract print reads as quietly elegant, not over the top. It's a genuinely underused option for exactly the kind of warm, muted palettes in collections like Golden Grass or Sands.
Keep Frame Width Proportional to Print Size
A small print in a chunky, wide frame looks like it's being swallowed. A large statement piece in a very thin frame can look underweight for the wall. As a rough guide: the frame should feel like a quiet border, not compete with the print for attention — err toward slimmer profiles unless the piece is genuinely large.
Mixing Frame Finishes on a Gallery Wall
You don't need every frame on a gallery wall to match. In fact, a mix of oak and black (or oak and a slim gold) usually reads better than a uniform set — it's part of what makes a mixed wall feel curated rather than pre-packaged. The rule that keeps it cohesive: pick two finishes maximum and stick to them across the whole wall, rather than a different frame for every single piece.
When in Doubt, Go Simple
A thin, plain frame in a neutral tone will never look wrong. It's the safest starting point if you're framing your first print and don't yet know your instincts — you can always build out from there once you see how it sits on the wall.
Explore our full range of frames or browse all prints to find the piece you'll be framing.